Sunday, August 29, 2010
Doh!! Missed Opportunities - Remember, it's always about the people!
This is what I teach, preach and believe, so of course, I stopped by opening day. I bought probably one of the larger purchases of the day, and... major fail! ... the woman (nor the owner who was standing right beside her) didn't ask who I was, how I heard about them, or why I was buying so much. I so wanted to connect with them, I so wanted to become a raving fan... blog about them (well... I am...but this is not what I expected). I so envisioned becoming this regular... who they knew and who they could rely on to spread the word. ....don't ask me why I got so excited - it's just who I am. And then... nothing! So then, I gave them another chance.... went back - bought another big purchase. ...nothing, treated like a number. I am so sad! What a missed opportunity to build friends in the community, to build business, to increase sales! I'd go there tomorrow to pick up what I need for an event, but I will go to a big box location where the man behind the counter at least knows who I am. The morals of the story are: 1) it's not good enough to connect on line -that's only one part! You have to connect in person when the opportunity presents it self and 2) there are missed opportunities to create regulars and increase sales every day in every business - the only way you make that connection is to speak up and start the dialogue... and really care about getting to know people.
Don't worry, I won't shun the new, young entrepreneur; I have knowledge and experience to share, and I'll be darned if I'm going to keep helpful insight to myself. I will go in again, and I will introduce myself this time, and if they seem amenable to feedback or insight - I will share the perspective in a positive way and hope that it helps. Hopefully, this franchisee will learn that a brand or location alone does not make a successful business - it is (and always will be) based on the connection you make with people ....I want to see this person and business succeed, and hopefully, I will be blogging about the great products and services sometime in the future! Keep it real - and get connected - you never know how great that person could impact your life, business or community!